Lana Del Rey for H&M: The Full Campaign Revealed (GALLERY)

Lily Harrison / October 16, 2012

Sultry singer Lana Del Rey’s unique personal style has captured the attention of the fashion world — and earned her a new role as the global face and voice of H&M’s fall campaign.

Launched this month, the full campaign, includes print ads shot by fashion photographers Inez van Lamsweerde and Vinoodh Matadin, as well as full-length film, in which the 26-year-old singer performs a cover of “Blue Velvet,” which was famously sung by Isabella Rossellini in the 1986 film by the same name.

Channeling Del Rey’s signature retro style, the entire campaign has a vintage feel to it, with the singer posing with a vintage car in for the print campaign and singing into an old-school mic for the film ad.

Sporting her trademark backcombed pouf and heavy eyeliner, Del Rey models styles from H&M’s fall collection — including a pink angora blend sweater and printed leggings to peplum tops and a feathered mini — which is in stores now.

And good news for fans of the singer — and the affordable fashion brand — H&M was so taken by her fall campaign that they’ve employed her to model their upcoming winter collection as well.

Click through the gallery above to see Lana Del Rey’s full H&M campaign.

To check out the full-length film of Del Rey singing in its entirety, head to H&M’s site.

Go behind the scenes H&M’s recent collaboration with street style celeb Anna dell0 Russo in the video below.

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