Cover Girl Names Teen Beauty Blogger and Cancer Survivor Talia Joy Castellano Honorary Face of the Beauty Brand, Following Surprise on ‘The Ellen Show’ (PHOTO)

By: Rachel Levy / October 17, 2012

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The new honorary face of Cover Girl isn’t your typical celebrity ambassador. Joining past “Cover Girls,” Pink, Sofia Vergara and Taylor Swift, the  beauty brand has named 13-year-old YouTube sensation and cancer survivor, Talia Joy Castellano, as its newest model.

Ellen Degeneres surprised Castellano with the exciting news during an interview on her show last month, and today, Cover Girl released the campaign, starring the young beauty blogger.

Why did Cover Girl pick the 13-year-old?

Not only has Catellano been battling neuroblastoma and leukemia, but she has been an inspiration to other teenagers across the country for the last six years for her YouTube tutorials, which stemmed from her passion for the beauty industry.

Since she isn’t a fan of wigs, the seventh grader turned to makeup to counter the hair loss she experienced from her cancer treatments. Catellano shared her tricks for bringing out her best features in video tutorials that she shared on YouTube.

The video beauty blog, which attracted over 14 million viewers, allowed Catellano to put a positive spin on her battle with cancer and focus on the positive.

She told Ellen, “I feel if someone’s looking at me, they’re looking at my make-up, not looking at my bald head.”

 

“I am just trying to make young girls, young adults, adults, anyone, feel beautiful by using make-up,” Castellano added.

So what does the young beauty blogger think of her new role?

After Degeneres revealed the Cover Girl offer to Castellano on The Ellen Show, she was so happy, she didn’t know what to do with herself. “I’m shaking I love you so much!” she gushed to Degeneres.

What do you think of of Cover Girl’s new face? Weigh in below.

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