Robert Pattinson Named the New Face of Dior Men’s Fragrance (REPORT)

Rachel Levy / October 29, 2012

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Hollywood hunk Robert Pattinson has spread his wings and taken his good looks on over to the beauty department — as the new face of Christian Dior.

According to E! News, the Twilight star, 26, has signed a mega-deal with the French fashion house, representing them in a series of ad campaigns for the men’s fragrance collections.

Reportedly, “Rob likes the brand,” and the deal is estimated to be worth about $12 million for a three year contract.

RPatz follows the footsteps of other A-listers such as Sherlock Holmes’ Jude Law, Prometheus actress Charlize Theron, and Black Swan star Natalie Portman – all of whom have also endorsed Dior scents.

And Pattinson isn’t the first Twilight cast member to endorse a high-fashion product.

Kristen Stewart, 22, is currently the face of Parisian designer Balenciaga, and Ashley Greene, 25, can be seen in DKNY campaigns.

What do you think of RPatz’ new gig? Weigh in below.

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