Hours after giving fans a sneak peek of the new music video for “Scream & Shout” on FOX’s The X Factor, Britney Spears and will.i.am have unleashed the complete spectacle — and the keyword is multiple.
The nearly five-minute music video features Spears and her X Factor guest mentor in multiple versions of themselves, all in front of a white background.
“Thank u @iamwill for being such an inspiration & dream to work with. tonight is a big moment 4 us & the AMAZING fans #ScreamAndShoutVideo,” Spears, 30, wrote on Twitter Wednesday night.
“wow!!! I feel so excited and full of energy right now!!! I want to #screamANDshout . . . thank you all,” will.i.am, 37, echoed.
The music video also has plenty of product placement action, including a shot of an iPad sitting comfortably on a typewriter.
“Working with an artist like Britney is the reason I love making music. She loves music as much as I do . . . this is the most exciting song I’ve worked on in along time,” will.i.am said in a press release for the clip earlier this week.
What do you think of the music video for ‘Scream & Shout?’ Do you think Britney Spears and will.i.am should collaborate again in the future? Share your thoughts below.
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