One Direction Announces New Fragrance, Gives Justin Bieber Serious Competition

By: Crystal Bell / November 30, 2012

Depp Jams With 1D
Johnny Depp and the One Direction boys jam at his Hollywood house.
Sorry Justin Bieber, but it looks like you’re going to face some serious competition in the teen fragrance market next year.

One Direction recently inked a licensing deal with Olivann Beauty to release a fragrance next fall. The perfume will launch globally in 2013, reports Women’s Wear Daily. Teen crooners Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik and Liam Payne have been working with the luxury fragrance company for the past six months developing their signature scent — and it’s sure to drive their female fans crazy.

Although 1D is keeping quiet on the official details, fans will be able to buy the perfume in cities the band is hitting on their world tour next year, with even more markets to follow. The band plans to unveil the name of the scent early next year.

The announcement comes on the heels of One Direction’s impressive sophomore album debut. The band’s second album, Take Me Home, sold over 500,000 copies in its first week, topping the U.S. albums chart. The lads also announced their plans to release a 3D concert film — with Morgan Spurlock at the helm — in August. 2013.

What do you think One Direction should name its perfume? “Little Things?” “Irresistible?”  The possibilities are endless, Directioners.

Celebuzz Single Player No Autoplay (CORE)
No changes are to be made to this player