One Direction Announces New Fragrance, Gives Justin Bieber Serious Competition

ARE YOU READY TO SMELL LIKE 1D?
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Sorry Justin Bieber, but it looks like you're going to face some serious competition in the teen fragrance market next year.

One Direction recently inked a licensing deal with Olivann Beauty to release a fragrance next fall. The perfume will launch globally in 2013, reports Women's Wear Daily. Teen crooners Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik and Liam Payne have been working with the luxury fragrance company for the past six months developing their signature scent -- and it's sure to drive their female fans crazy.

Although 1D is keeping quiet on the official details, fans will be able to buy the perfume in cities the band is hitting on their world tour next year, with even more markets to follow. The band plans to unveil the name of the scent early next year.

The announcement comes on the heels of One Direction's impressive sophomore album debut. The band's second album, Take Me Home, sold over 500,000 copies in its first week, topping the U.S. albums chart. The lads also announced their plans to release a 3D concert film -- with Morgan Spurlock at the helm -- in August. 2013.

What do you think One Direction should name its perfume? "Little Things?" "Irresistible?"  The possibilities are endless, Directioners.

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  • kathly
    kathly

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  • Madison
    Madison

    i absolutely cannot wait this is freaking amazing and they are better then bieber sorry niall i love you!!!!!!!!! but overall you guys are the better candidates!! true say! i like bieber too but not as much as one direction and fellow ed sheeran can't wait to smell like you lol weird but true say!! LOVE YOU!!!!!!

 
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