Beyoncé Inks Partnership Deal with Pepsi for $50M
The pop icon has signed a partnership with Pepsi. Estimated at $50 million, the hybrid cross-promotional project will not only see Beyoncé in advertising appearances and a new commercial for the brand, but also includes the beverage giant investing in the singer’s independent artistic ventures.
“Pepsi embraces creativity and understands that artists evolve,” she said in a statement via The New York Times. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
A collaborator of PepsiCo since 2002, Beyoncé is set to perform at the Pepsi-sponsored Super Bowl halftime show on Feb. 3. Sometime soon after, Jay-Z‘s superstar wife will star in a new TV advertisement for the soft drink company — her fifth in a decade. Beyoncé’s famous face will also grace a limited-edition line of cans beginning in March.
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