Bar Refaeli Strips Down for New Underwear Campaign (PHOTOS & VIDEOS)

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Christmas has arrived early for some of Bar Refaeli’s biggest fans.

The 27-year-old supermodel has just unleashed a series of campaign videos for a new underwear line with

“Santa Claus is coming to town . . . Merry Christmas!” Refaeli wrote on Twitter Thursday morning, along with a link to her new ad.

In the latest video, the Israeli beauty takes a walk through Manhattan, all bundled up and disguised in a Santa suit, before heading back to her apartment for something more comfortable.

The Santa video is just one of several campaign videos Refaeli stars in for

“I feel I look my best when I’m comfortable — especially when it comes to underwear. Since it’s the closest thing that ever gets to my body I want it to compliment me, not steal the show!” she declares on the company website.

“I don’t want my clothes to define me and that’s the idea behind It’s a focused collection of beautifully made basics that look good and feel amazing. Underneath my clothes lies the real me. Nothing else.”

The video collection includes the Sports Illustrated cover girl relaxing poolside, playing tennis and performing household chores, all while wearing her cotton-based intimates.

For more of Bar Refaeli’s sexy new campaign for, check out the photo gallery, above, and visit her video page at

What do you think of the campaign? Share your thoughts below.

Tags: Bar Refaeli