Why Rachel Zoe Wants to Help You Shop for Shoes (VIDEO)
“I like to do things based on a feeling, my gut, my instinct,” she told us at the ShoeDazzle headquarters in Los Angeles. “That’s how I know if I should become a part of something or not.”
“[It] seemed like the perfect marriage,” the designer said of her decision to partner with the site that offers young fashionistas everywhere access to fashion-forward footwear without breaking the bank.
“It’s a dream to get into the minds of a lot of young women who shop the site and want to figure out a little more about their personal style, what’s for them, and what shoes are on trend,” she explained. “I’m there to tell them ‘okay, try this!'”
“I wish I had ShoeDazzle when I was coming up in this business, because I wanted designer shoes but couldn’t afford them,” she recalled.
Watch the video to see what else Zoe had to say about her latest venture.
Are you excited to see Zoe join the shoe site? Tell us why in the comments section below.
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