Inside the Star-Studded Carnival for Prabal Gurung’s Target Collection

Kristin Koch / February 7, 2013

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Target’s latest designer collaboration doesn’t officially hit stores until next week, but it already has more than a few famous fans — and many of them were on-hand to celebrate the collection’s launch at a blowout bash in New York City last night.

There aren’t many up-and-coming designers who have the honor of being the guest of honor at one of New York Fashion Week’s hottest parties. But then again, there aren’t many designers like Prabal Gurung.

Ever since launching his own collection in 2009, the former Bill Blass designer — whose fans include everyone from Kate Middleton and Michelle Obama to Sarah Jessica Parker, Lady Gaga and Amanda Seyfried has been a red carpet favorite, with a following as diverse as it is famous. So it’s no surprise that a bevy of fashion A-listers and celebs came out to fete the talented designer with a one-of-a-kind celebration.

Not just your typical fashion launch party (think: cocktails, photos and air kissing), fashion and film’s finest, including Carey Mulligan, Rashida Jones, Olivia Thirlby and Elizabeth Olsen, celebrated Gurung’s new Target collection with a carnival.

Yep, you read that right — a carnival. And we were on-hand to witness the real-life carnival set in the middle of Manhattan, complete with rides, cotton candy, fortune tellers and more.

Did we mention the star-studded fashion festival included a performance by Ne-Yo? Oh, and the chance to shop the collection before it hits stores on Feb. 10.

Check out all the stylish stars who joined in on the fun at the Prabal Gurung for Target Launch Party.

Will you be lining up to scoop up some items from the Prabal Gurung for Target collection?

Preview the collection here. Then tell us what you’ll be buying below.

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