How Mother Monster's Cancelled Tour Is Costing Millions
As Lady Gaga faces hip surgery, her called-off "Born This Way Ball" is causing serious fallout.
As Little Monsters mourn the cancellation of Lady Gaga's Born This Way Ball, Live Nation Global Touring is scrambling to shut down one of the most successful pop tours in history.
After first postponing four dates due to a case of synovitis, which is severe inflammation of the joints, the global BTWB was forced to call off all remaining concerts because of Lady Gaga's injury — a labral tear in her right hip that requires surgery and strict downtime to recover.Billboard.
Beyond compensating thwarted concertgoers, Live Nation must cover many bases in the cancellation of one of 2012's highest grossing tours: venues are notified, press releases put out, and all of production is shut down, sending more than 100 strong of cast and crew and all staging equipment packing back to their proper homes.
For the venues that were to host Mother Monster, the losses run deep — on top of recompensed ticket sales, they will miss out on potential moneymaking from concessions, merchandise and parking.
In the meantime, Little Monsters are now left waiting with bated breath for their next dose of Gaga, which may well be ARTPOP, her much-anticipated upcoming fourth studio album. The artist plans to release it as an app, as well as on CD and in digital form.