The world-class supermodel has became the latest sexy lady to star in an ad for fast food chains Carl’s Jr. and Hardee’s. In the new commercial, which will air in late March, the Project Runway host strips down to lingerie to sex up the new Jim Beam Bourbon Burger in the advert spoofing the Hollywood classic, The Graduate.
“What I like about this commercial is that it’s a very, very famous scene,” Klum says in a behind-the-scenes video, seen above. “Basically, I am Mrs. Robinson and I am seducing this cute little boy with my burger.”
“I’m kind of eating a little bit of the burger and, you know, food and sauce is on my mouth and I’m licking my lips,” the new America’s Got Talentjudge explains. “And he’s looking at me and getting all sweaty and he doesn’t know what to think of all of this. I shove the burger in his mouth in a sexy way. It’s a very sensual, sexy scene, which is a lot of fun to play.”
“We’re basically taking that scene and foodifying it,” added the commercial’s creative director, Mick DiMaria. “We wanted to do The Graduate justice. It’s a movie from a while ago but we wanted to update it and amp it up. So Heidi Klum is just perfect for that … The way she just manhandles that burger, we couldn’t ask for something more.”
And though some supermodels might shy away from the not-bikini-friendly food, Klum is a self-proclaimed fan of the fast food staple.
“I do eat a lot of burgers. I do also eat a lot of fries,” she says. “[This] burger is very, very yummy. I had a lot of them today so I’m kind of an expert on the Bourbon burger. There are a lot of yummy, crunchy onions, there’s bacon in there, there’s a patty in there.”
Klum joins a long line of women who have shilled on camera for Carl’s.
Since Hilton inaugurated the tradition in 2005, the fast food company has tapped the likes of Top Chef host Padma Lakshma, The Hills alum Audrina Patridge, E! star Kim Kardashian and even everyone’s new favorite Sports Illustrated beauty, Kate Upton. And Klum is thrilled to follow in all their footsteps.
“I was very excited … to do this commercial for Carl’s Jr. and Hardee’s,” Klum gushed. “What I love about their commercials is that they’re always super sexy, but they also have a lot of humor to them.”
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