Beyonce Teams Up With H&M

By: / March 21, 2013

Beyonce Goes Blonde
Mrs. Carter shows off a fresh, new look in promo photos.
Bow down, bitches.

Beyonce continued to put her stamp on the world Thursday by teaming up with the massive clothing chain H&M for its upcoming summer collection.

Available in May, the collection will have the Single Ladies singer appearing in television and print ads, as well as outdoor billboards that will introduce “Beyonce as Mrs. Carter in H&M.”

“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyonce said in a press release Thursday. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

The timing of the collection couldn’t be better for the singer — her worldwide tour, The Mrs. Carter Show, kicks off April 15.

Over the weekend, Beyonce released a preview of two new tracks — “Bow Down” and “I Been On,” respectively — that will presumably appear on her upcoming album. (Click here to listen to the snippets.)

Have a look at the first promo photo from Beyonce’s H&M campaign, below.