Beyonce Teams Up With H&M

Beyonce Knowles will be featured in the retailer's summer 2013 campaign.

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Bow down, bitches.

Beyonce continued to put her stamp on the world Thursday by teaming up with the massive clothing chain H&M for its upcoming summer collection.

Available in May, the collection will have the Single Ladies singer appearing in television and print ads, as well as outdoor billboards that will introduce "Beyonce as Mrs. Carter in H&M."

"I’ve always liked H&M’s focus on fun and affordable fashion," Beyonce said in a press release Thursday. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The timing of the collection couldn't be better for the singer -- her worldwide tour, The Mrs. Carter Show, kicks off April 15.

Over the weekend, Beyonce released a preview of two new tracks -- "Bow Down" and "I Been On," respectively -- that will presumably appear on her upcoming album. (Click here to listen to the snippets.)

Have a look at the first promo photo from Beyonce's H&M campaign, below.

 

Discuss

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  • Amanda Hittinger
    Amanda Hittinger

    The fact that Beyonce will be modeling H&M clothes is no fair to every other girl now. None of those clothes will ever look as good on us as they do on her... sigh.

 
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