See B-Coop's Perm-Tastic New Look

Jennifer Lawrence goes glam, while Bradley Cooper gets tight curls on the set of their new flick.

GETTING GROOVY
Jennifer Lawrence and Bradley Cooper on set in Boston.

Jennifer Lawrence and Bradley Cooper are grooving their way into the 1970s with a little wardrobe magic.

And it's not Lawrence's locks that are catching our attention. It's Cooper's Starsky & Hutch-style perm!

Now we know why he's been sporting those curlers on the set of their latest big screen endeavor, David O. Russell's untitled Abscam project.

The 22-year-old Oscar-winner looks like a seventies siren with her blonde up-do and floor length fur, while Cooper looks unrecognizable as he rocks the new 'do -- and bell-bottoms to boot! -- as they stepped out of their trailer before action was called on the Boston set Tuesday.

And we're sure there's one lucky lady who loves the "Sexiest Man Alive's" retro look. During his off hours, Cooper has been spending some time with model Suki Waterhouse taking in the New England scenery.

Set in the 1970s, the drama follows the true story of a con artist and his partner in crime who are forced to work with the government in an effort to stop crime in impoverished Camden, New Jersey.

Rounding out the star-studded cast are Christian Bale, Amy Adams and Jeremy Renner.

Tell us what you think - Should Bradley keep his new look? Leave your comments below.

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