Expect To See H&M’s Exclusive Conscious Collection All Over The Red Carpet
H&M’s new Exclusive Conscious collection launches today, and the eco evening-wear line already has a big celeb following.
The eco evening-wear line features red carpet-worthy dresses, pantsuits and accessories that have already been seen on the likes of Chloe Grace Moretz, Emmy Rossum, Ashley Olsen and Sophia Bush. And to celebrate the line’s official launch today, Ashley Benson, Victoria Justice, Jessica Lowndes and Jessica Stroup will all be hosting parties at H&M locations in New York, West Hollywood, San Francisco and Miami.
But that’s not the only reason to hit up your nearest H&M store — the night-out looks are so chic, it’s hard to believe that they’re green. So you can make everyone green with envy, and still feel good about what you’re wearing.
The entire collection is made with sustainable materials such as organic cotton, silk tencel, recycled polyester and tulle. But forget any notions you have of eco fashion. The after-five styles for men and women, ranging from stylish cocktail dresses and sleek pantsuits to frothy ball gowns, as well as well-tailored suits and shirts for the gents, could easily be mistaken for Lanvin or Celine on the red carpet. Don’t believe me? Recall how Helen Hunt surprised everyone when she revealed the navy gown she wore to the Golden Globes was in fact H&M, not Elie Saab or Vera Wang.
Check out more spring style below.