Welcome To The World Of Gatsby
New film from Baz Luhrmann brings a high level of buzz with Friday opening.
But Gatsby has brought more with it than just the standard fan excitement.
From top partnerships, to fashion news that has taken over New York City, The Great Gatsby is creating a buzz that can be heard from coast to coast.
Consider all the illustrious partnerships associated with the film: Brooks Brothers, Prada, Tiffany + Co., MAC Cosmetics, Fogal hosiery, The Plaza Hotel and Moët & Chandon.
Luhrmann and filmmakers collaborated on each one of these relationships – all of which were chosen because these products typify the luxury and glamour of the era.
The Plaza Hotel in particular has taken the partnership to a unique level with the landmark NYC hotel currently serving exclusive cocktails inspired by the film. The entire island of Manhattan even got involved, when “New York Goes Gatsby” week came to town – culminating with a mega-glamorous black carpet premiere at Lincoln Center that was streamed live online.
With Brooks Brothers, a partnership with the film was a natural fit. F. Scott Fitzgerald himself was a customer of the clothier and mentioned the brand prominently in Gatsby and other novels.
Prada made an art event out of their participation in the film – releasing sketches of Carey Mulligan’s dresses from the film recently. The original frocks, over 40 in total were overseen by Prada Creative Director Miuccia Prada and were inspired by decades of classic runway looks.
Release of The Great Gatsby soundtrack has also been tuning in a new generation to the music that inspired the Jazz Age. The soundtrack, which was executive produced by Jay Z, features top artists, including Beyonce and Andre 3000, Lana Del Rey, Florence + The Machine, Bryan Ferry and The xx, providing a modern twist to classic beats. will.i.am even mixed up new school and old school on American Idol with a performance of “Bang Bang” from the film’s soundtrack.
The "Summer of Gatsby" is already in full swing – bringing with it a resurgence of interest in this important period – in literature, music and fashion. Gatsby is more than a movie – it is a happening.
On TV, Good Morning America has devoted lots of attention to the show, creating a “Gatsby Week” that features interviews with the cast and exclusive behind the scenes features.
The Great Gatsby looks to make a splash at the Cannes Film Festival later this month, but you can be part of the movement and see Gatsby when it opens in 3D this Friday in theaters everywhere.
Excited about the “Summer of Gatbsy”? If you can’t get enough buzz about this anticipated film be sure to check out our Summer of Gatsby Hub for all the latest news and exclusive information about this epic movie release.