Hanson Debuts Custom Beer, Mmmhops
To celebrate the band’s 21st anniversary together, Hanson has officially debuted its beer: Mmmhops. The IPA was brewed in partnership with a craft beer company called Mustang Brewing and will go on sale this fall.
Those attending last week’s premiere of The Hangover Part III got an early taste of the beer. Since Hanson’s biggest hit, “MMMBop,” is featured in the movie, the band’s beer was featured at the party for the movie. The brothers of Hanson announced today that they are moving up the release of their beer, in response to the destruction caused by several tornadoes in their homestate of Oklahoma last week. In fact, there is already some Mmmhops merchandise for sale on the band’s website, all proceeds go to benefit the relief efforts.
“The tragedy hits close to home, especially since this community was among the first places our band performed together, including schools which were lost in the storm,” said middle brother Taylor Hanson. “We are hopeful that the proceeds we can galvanize will play a lasting role in the recovery efforts.”
A craft beer isn’t the only thing Hanson is releasing this year. They also have a new album, Anthem, coming out in June and the three will go on tour to support the album this fall. Any guesses what beer they’ll be selling at the concession stands?