North West — Not The Compass Point — Is The Name Of Kimye’s New Baby

It might not be everyone’s cup of tea, but Kim Kardashian and Kanye West have decided to name their first born North West.

Yes, many jokes could be had — North By Northwest, the next Kimye baby being named “Wild Wild” — but it’s actually a pretty clever name when you think about it. (Like, the kid already has an airline! Get it?)

Find out what’s with Kimye now by watching Keeping Up With Kim’s Baby Bump, above.