Kanye West On His Relationship With Kim Kardashian: It’s ‘True Love’

Kanye West is a changed man thanks to Kim Kardashian.

The notoriously private rapper, who welcomed daughter North with the reality star on June 15, says he broke his “no press” rule and appeared on her TV show, Keeping Up with the Kardashians, all for the name of love.

“Oh, that’s just all for love. It’s simply that,” West, 36, tells W magazine. “At a certain point, or always, love is more important than any branding, or any set of cool people, or attempting to impress anyone. Because true love is just the way you feel.”

Likewise, Kardashian has changed during their whirlwind romance. The starlet famously revamped her wardrobe on an episode of her E! series so she could stock her closet with clothes that West liked.

Though her fashion choices sometimes drew harsh criticisms, West thinks that it’s sweet for his girl to put herself out there for him.

“Nobody can tell my girl what to do,” West, 36, says. “She just needed to be given some platforms of information to work from.”

“For her to take that risk in front of the world, it just shows you how much she loves me. And how much she actually loves the opportunity to learn,” he continues. “You got, like, a million companies saying ‘This is impacting your brand! This is impacting your fans! And blah blah blah.’ But she still sees this light of beauty.”