Novo Nordisk Suspends Deal With Paula Deen As Target Cuts Ties Completely

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Diabetes drug manufacturer Novo Nordisk announced Thursday that it is suspending its deal with Paula Deen amid allegations that Deen used racial slurs in her past.

"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed," the company said in a statement released to Celebuzz on Thursday. "Novo Nordisk would like to acknowledge Paula’s involvement in our Diabetes in a New LightTM campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease."

Deen has been the face of Novo Nordisk's diabetes drug Victoza since January 2012, when she (conveniently) revealed to the world that she had Type 2 diabetes.

Also bidding "bye, y'all" to Deen on Thursday was Target.

"We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory," a rep told Celebuzz.

In wake of the scandal, Deen has also lost deals with Caesars, Walmart, Home Depot, Smithfield Ham and The Food Network. Her deal with QVC is still being evaluated, according to reports.

The 66-year-old chef appeared on the TODAY show Wednesday to address the scandal. It was bad.

 

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