thinly-veiled Samsung ads behind-the-scenes look at the making of Jay-Z‘s album, Magna Carta Holy Grail, is becoming more and more revealing.
In the latest installment, the husband of Beyonce voices his concerns in regards to raising his daughter, Blue Ivy, properly while making a new track titled “Jay-Z Blue.” Though the rapper gushes that and Beyonce “still marvel at her” everyday, the father-of-one is worried about not being there for this baby girl.
“It deals with [the fact that] my pop left when I was young. He didn’t teach me how to be a man nor how to raise a child — or treat a woman,” Jay-Z tells producer pal Rick Rubin of the song. “The two things I need, I don’t have … and I have a daughter. It’s [about] the paranoia of not being a great dad.”
And the lyrics certainly reflects that sense of worry. Jay-Z raps during the chorus: “High on life/ I could die from the fall/ Imagine if I hit the floor/ Apologies in order/ To Blue Ivy my daughter/ If it was up to me/ You would be with me.” (Lyrics available on Directlyrics.)
“For me, my idea of heaven is in your daughter’s laughter; hell could be if your child is missing for three minutes–you’re in three minutes of hell,” he says of being a father in another
Samsung promo video.