'Sharknado' is Headed to a Movie Theater Near You
While Sharknado was a hit on Twitter, it was actually sort of a ratings dud. I mean, barely more than a million people watched it. In the 18-49 demographic, it earned a 0.4 rating. A rerun of The Big Bang Theory got nearly 7 million more viewers. But Syfy is betting on Sharknado nonetheless, hoping it will become a cult hit, in the same vein of The Rocky Horror Picture Show. "You know how audiences have had fun with Rocky Horror Picture Show over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy Sharknado larger than life in cinemas," Regal's director of digital marketing Chris Sylvia said in a statement.
In addition to its theatrical release, Sharknado is also getting a sequel, this one to be set in New York City.