The 5 Horror Trailer Trends That Always Work

Insidious-2-trailer
There are a handful of classic trends and gimmicks that almost all horror trailers use to freak us the F@%! out.

And guess what?

They work.

Did we leave any out?

1. The One Where the Main Character Is Dragged Around Scarily

Winner: PARANORMAL ACTIVITY 4

The terror in her eyes (at the 2:04 mark) as she's yanked away from a Skype call is everything.

Second place: ONE MISSED CALL: The insane Shannyn Sossamon abandoned warehouse scene (at 1:44) is a close second.

Third place: EVIL DEAD: Scream-queens getting pulled to their doom? Yes. (Check the 1:58 mark)

 

2. The One Where They Use a Pop Song In A Super Creepy Way

Winner: LAST HOUSE ON THE LEFT

A gentle piano version (at 1:26) of Guns 'n' Roses “Sweet Child of Mine” makes the massacre even scarier.

Second Place: YOU'RE NEXT

At 1:28, we hear the cheerful song “Perfect Day” while a group of friends try to survive the most horrifying dinner party of all time. And it's SPOOKY.

 

Third place: THE HILLS HAVE EYES II:

We don't even know this song and it’s still scary. Those mutants! But third place for semi-irrelevance at the 1:19 mark.

 

3. The One Where They Use Creepy Childlike Singing, Whispering, & Lullabies

Winner: INSIDIOUS: CHAPTER 2 This terrifying looking sequel (out September, Friday the 13th) gets bonus points for using TWO nursery rhymes with childlike voices.

 

Second place: DARK WATER

Another double-whammy: At 1:16, a little girl sings a creepy song while painting a creepy picture.

 

Third: TEXAS CHAINSAW MASSACRE: THE BEGINNING

Almost as disturbing as creepy kids singing nursery rhymes? Creepy adults singing in kid-like voices.

 

4. The One Where They Use A Lot Of Flickering and/or Static

Winner: THE RING

It's a movie about a cursed video, so for all the glitching and staticy images, this one takes gold.  Brace yourself for the 2:04 mark.

 

Second place: THE TEXAS CHAINSAW MASSACRE:

Things get so ridiculously scary in this trailer it looks like the film actually melts.

Third: HALLOWEEN

Rob Zombie knows how to scare people with flickering. Why is this scary? We don't know. But it is.

 

 

5. The One Where They Save The Big Scare Post Credits

Winner: A NIGHTMARE ON ELM STREET This one wins because we go through the whole trailer never seeing Freddy's face. And then, suddenly, we do.

 

Second: THE HILLS HAVE EYES

Just when you think it's over, you get that laugh. That awful, awful laugh.

 

Third: THE TEXAS CHAINSAW MASSACRE THE BEGINNING:

Yes this is the second time this one's on the list, but what can we say? This trailer really had us convinced the trailer was over...And then...

 

What trend did we miss? 

Discuss

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