Watch One Direction’s New Dreamy ‘Our Moment’ Fragrance Ad


One Direction continues to be their adorably goofy and charming selves in a new ad for their fragrance, Our Moment.

Set to a cover of “My Favorite Things” from The Sound of Music, the softly lit clip features the members of the band smelling a variety of yummy scents, including flowers, berries, a grapefruit, and… Liam’s sock? There’s also some funny wind fan action and Zayn gets a bucket of white petals dumped on his head.

This is the first fragrance for the lads of One Direction. “Fans always want to know what we like and what we don’t like so we wanted to show them what we like, smell wise on girls,” Niall remarked at the scent’s June launch.

Watch One Direction’s latest Our Moment commercial, above.