Khloe Kardashian and TLC Get #Unpretty For a Good Cause

After Sunday night’s episode of Keeping Up With The Kardashians, Khloe Kardashian is taking a cue from older sister Kim.

The reality star took a fresh-faced selfie for TLC’s new untraditional beauty campaign, an initiative to break societal norms by encouraging their fans to share photos, videos and stories about beauty coming from within.

“I love what @OfficialTLC is doing! Beauty comes from within! Share your #UnprettyMonday pics – here’s mine!” Kardashian tweeted last night.

Using the hashtag, #UnprettyMonday, Chilli and Tionne have been tweeting from the group’s official Twitter account, @OfficialTLC, as well as their own personal accounts, to interact with their fans who have been participating.

“We are truly blown away by how many fans are still able to relate to the message that we were trying to convey through the lyrics of ‘Unpretty’, and we are moved and inspired by the level of participation,” Chilli and Tionned said.  “So many proudly shared photos and stories showing the world that they are proud to be themselves. Now that’s beauty!”

The group’s new album, 20, drops today.