Sofia Vergara: Being a “Sexy Bimbo” Pays Off

Kelly Lynch / December 12, 2013

Modern Family’s Sofia Vergara isn’t stupid.  She knows what sells and she’s totally fine playing a certain part in order to make a profit.

Most people are more comfortable with the notion of ‘sexy bimbo,'” Vergara told Glam Belliza Latina (via Page Six).

“I have to admit that I’ve capitalized on that to negotiate a couple of times, when the ‘smart ones’ think I have no idea what I can deliver, and I end up costing them more.”

Vergara, who was named Hollywood’s highest-paid actress two years in a row (she made $30 in 2012, according to Forbes), has inked deals with Diet Pepsi, Kmart and Covergirl.

“I like business, and the truth is I save way more than I spend,” Vergara said. I invest. I plan for the future. “I have a special eye for opportunities and work harder than anyone might expect. It is fun to shock people with my business ideas. Most people just see me as Gloria.”