Kerr, 30, announced the news via a video clip on Instagram, the social networking photo site of which she is an avid user.
She replaces Brazilian supermodel Gisele Bundchen, who was captured in London for the winter 2013 ads and who is second in line in the highest-earning models list. The images will be revealed next month.
Yesterday (February 3, 2014), Kerr and ShopStyle hosted the Celebrate The Launch Of We Search. We Find. We ShopStyle in New York City.
Launch the gallery to see more pics from the event.