“Truly Appalling”: Amy Adams’ Rep Slams Valentino Following Philip Seymour Hoffman Death PR Stunt

A New Low
Valentino uses Philip Seymour Hoffman's memorial for free PR.
A representative for Amy Adams has slammed Valentino after the designer used her for a PR stunt during Philip Seymour Hoffman’s memorial service last week. After Adams was photographed carrying a Valentino bag at the service, a “celebrity relations manager” for the fashion house sent out an email to journalists to advertise the purse. “Amy Adams is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling,” Adams’ spokesperson Megan Moss ­Pachon said in a statement.

“We are pleased to announce Amy Adams carrying the Valentino Garavany Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York,” read an email that went out Friday morning from Upasna Khosla, Valentino’s celebrity relations manager.

The email understandably caused outrage which lead to Valentino apologizing 24 hours later, saying it didn’t realize where Adams was going in the photos.

“We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake, and we apologize to Ms. Adams who was not aware, or a part of, our p.r. efforts.”

Valentino has insisted that Khosla will not be fired.