Chris Pine is New Face for Armani Code Fragrance

By: Michael Prieve / February 12, 2014

Chris Pine on his Bike
On the set with the hot-roddin' star.
Actor Chris Pine will star in the spring campaign for Armani Code fragrance.

The Hollywood actor has been tapped by Giorgio Armani to star in the advertising campaign for the brand’s fragrance.

His campaign for the scent is set to launch in spring.

“Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance,” Giorgio told WWD.

Pine takes over from models Domenique Melchior and Chris Folz, the last frontmen of the Ultimate and Sport editions of the scent respectively.

The full campaign is set to launch later this spring.