Elaine Stritch’s ‘Today Show’ F-Bomb Is an Instant Classic

Broadway legend/30 Rock star Elaine Stritch was on Today this morning to promote her documentary, Elaine Stritch: Shoot Me. Ironically enough, it was while answering a question about her infamous mouth that Stritch went ahead and dropped an f-bomb on live television.

Even more priceless than the f-bomb itself is Kathie Lee Gifford and Hoda Kotb’s reaction. After clutching their respective pearls, Hoda confidently asserts “we bleeped it.”

No, Hoda, you most certainly did not.

Here it is in Vine form, if you want to see it on an eternal loop: