A Shirtless Scott Eastwood Heats Up the Heineken House at Coachella
Lucky for us, after dancing with friends inside, Scott took a breather, took off his shirt and grabbed a beer.
This year, Heineken’s sponsorship is the biggest yet with the debut of the Heineken House, an exclusive area with art, food, and musical performances. The Heineken House, says Pattie Falch, director, sponsorships & events, Heineken USA, “is dedicated to creating a unique and engaging consumer experience that reflects the spirit of both Heineken and the festival by engaging relevant passion points of festival-goers – music, food and art.”
The Heineken House — open both weekends of the festival — April 11-13 and April 18-20 — features exclusive music collaborations — think Outkast and Girl Talk or Skrillex and Lorde — that will be unveiled throughout the festival via Snapchat.
Heineken and Snapchat will “snap” hints to those connected to HeinekenSnapWho.
If you couldn’t make it to the Heineken House this weekend, make sure to launch the gallery above to see more pics of Scott.