James Franco Explains His Odd Instagram Presence

James Franco is constantly posting strange photos on his Instagram. Sometimes it’s nude portraits of Seth Rogen, sometimes it’s a big “f*ck you” to a theater critic and sometimes it’s a nearly nude selfie which is deleted almost immediately.

During an appearance on The Late Show, David Letterman asked him what he’s doing and Franco’s answer was … vague. “To me it’s just a fun thing,” Franco said. “It’s something I don’t put a ton of thought into, but it gets a lot of attention.” Later he added: “It’s not like I’m putting that on billboards. Ostensibly Instagram is for my fans. But now all the bloggers are on there so they’ll just take it and use whatever they want.”

Earlier this week, Conan O’Brien asked Franco’s brother Dave what’s going on; he had no idea either.

Perhaps the phenomenon of James Franco’s Instagram account is inexplicable. Perhaps further introspection only leads to further confusion. Perhaps we should just let it happen.