LeVar Burton’s ‘Reading Rainbow’ Kickstarter Campaign is a Success with $2M and Counting
In case you missed the feel good story of the day, Reading Rainbow is coming back to America. And we have one LeVar Burton to thank for it.
On Wednesday, the Star Trek alum launched a Kickstarter campaign to bring back Reading Rainbow — the beloved PBS series of our youth — on the Web and to classrooms.
In less than 24 hours, the campaign surpassed its goal of $1 million, and as of Thursday, some 45,000 backers have pushed it even further to more than $2 million.
Mark Wolfe, who with Burton launched a Reading Rainbow iPad app in 2012, shared the excitement in a blog post Wednesday night:
As you can see, it was an emotional moment,” Wolfe wrote. “We all dreamed and believed we could hit $1,000,000 in the 35 days of the campaign… but never, ever did we imagine you would get us there in 11 hours.”
Incentives for donations have ranged from Thank You tweets from Reading Rainbow to a private dinner with Burton. The latter also includes a chance to wear Burton’s original visor from Star Trek: The Next Generation.
Here’s the original Kickstarter pitch video from Burton.
Reading Rainbow stopped producing new episodes in 2006 after 21 seasons of stories. The series, which aired reruns until 2009, earned dozens of Emmys, including trophies for Outstanding Children’s Series.