Blake Lively Finally Reveals the Name of Her Lifestyle Website

Gwyneth Paltrow: Cool Mom
Moses and Apple sure are lucky!
Don’t call it Goop 2.0.

Next week the public will be treated to the launch of Blake Lively’s new lifestyle site.

The site will be called Preserve. Hmm.

Preserve is a curated lifestyle brand that will sell unique, artisanal items hand-selected by Lively.

“The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. Preserve is all about story-telling through video. Blake will be in some of these videos,” and insider reveals.

She also told Vogue, “There’s nothing like it out there – it’s without a genre.”

What about Gwyneth Paltrow’s Goop blog and Lauren Conrad’s The Little Market?

Will you be checking out Blake’s new website.