The 26-year-old actress kicked things off today by sharing an editor’s note from her to you, detailing the adventure that’s sure to come from the launch… And although it sounds like a lot of hipster nonsense, you know you’ll find yourself perusing the goods because it’s Blake Lively, duh.
“Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey,” begins the former Gossip Girl star in her letter. “I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat. I am hungry though… and not just for enchiladas. I’m hungry for experience.”
That, to me, was hands down the best line of the entire letter (and I read it as Serena Van Der Woodsen).
She continues, “Everyone has a story to tell. This idea is the cornerstone of Preserve. So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we’re really saying is, we see worth on every level.”
Thus, she’s already separated herself from the pretentious, uninviting site that is goop. Way to go, Lively! The poor people need treasures, too!
She ends her letter acknowledging that this isn’t just a website coming solely from herself, but rather a group of individuals. “As I wrap up, I have to recognize who Preserve really is now, before we’ve met you. ‘Preserve’ isn’t me. It’s a handful of the most dedicated, soulful, wise, patient people I’ve ever had the honor of working alongside. People who’ve filled the pages of this site with a force of passion, talent and integrity. I’m grateful for our countless late nights building a home out of pixels, light and imagination.”
Finally she adds, “There be no one more influential to the direction of Preserve, than you.” Concluding, “With excitement and sincerity, Blake.”
So what do you think? Will you join the Preserve experience? Sound off in the comments below!