And Now the Moment You’ve Been Waiting For… Here Is the First Trailer for ‘Fifty Shades of Grey’

By: Robert Kessler / July 24, 2014

When it comes to creating suspense, you have to give it to the marketing team behind Fifty Shades of Grey. There was the Beyoncé-approved promo, then a trailer for the trailer, and now we have the actual trailer.

As far as Fifty Shades of Grey goes, the trailer is fairly tame, but we do get a glimpse of the riding crops and and chains that made the book a global phenomenon. And I don’t think you need me to tell you that Jamie Dornan and Dakota Johnson are looking freaking great here. But you won’t get to all the hot stuff until nearly two minutes in, the trailer is, pardon my French, a lot of foreplay with very little climax.

What there is, though, is plenty of Beyoncé. As promised, the movie will feature a re-recorded version of “Crazy in Love,” which we get a quick snippet of here.

Fifty Shades of Grey comes out Valentine’s Day 2015.