Billboard reports that 544,000 people paid money to download “Shake It Off” since it debuted last Monday. Factor in heavy radio airplay and streaming points, and that, folks, is how you — if you’re Taylor Swift, that is — find yourself at the top.
544,000 downloads in one week sounds like a lot, and it is, though it is actually less than what the Swift’s last lead single, “We Are Never Ever Getting Back Together,” sold its first week. (“Together” sold 623,000 copies its first week, in case, for some bizarre reason, you hadn’t committed that number to memory.) In fact, “Shake It Off”‘s debut is “only” the fourth-biggest ever. (Flo Rida holds the record for the biggest first-week sales ever with 636,000 for “Right Round.” Then comes Swift’s “Together,” followed by Katy Perry’s “Roar,” which sold 557,000 copies.)Swift’s happy, everyone’s happy.
This week’s chart also brings good news for Nicki Minaj, whose “Anaconda” surged up the chart to #2 from its position at #39 last week. This is mostly due to a huge increase in streaming points, because everybody and their Sir Mix-A-Lot watched the “Anaconda” video at least 37 times. (Minaj’s VMA performance also helped increase downloads of the song.) We told you this would happen, and look, it did!
The best news to come of this is that Magic!‘s “Rude” is no longer #1, and we should all be grateful for that.
In honor of Swift’s success, please enjoy this just-released video of outtakes from the “Shake It Off” video:
This Week’s Hot 100 Top 5:
1. Taylor Swift – “Shake It Off”
2. Nicki Minaj – “Anaconda”
3. Meghan Trainor – “All About That Bass”
4. Sam Smith – “Stay With Me”
5. Magic! – “Rude”