Watch: Budweiser Employs Cute Puppy for New Drunk Driving PSA
Naturally, for its new campaign, the beer giant’s parent company Anheuser-Busch InBev turned to a teeny tiny puppy to bring home a message: don’t drink and drive.
In the 60-second spot, some dude’s four-legged friend grows up before our very eyes. One night, his human fails to come home so the waiting game begins. Night turns into morning and well, someone bring me a tissue.
Watch “Global Be(er) Responsible Day, Friends Are Waiting,” above.