Watch: Ikea Celebrates Halloween and ‘The Shining’ in New Ad

Ikea Shames Apple
Ikea presents its new catalogue in the most amazing way possible.
Ikea is having a pretty good year — with its ads anyway.

Just in time for Halloween, the furniture (and basically everything you need in your apartment/mansion) giant has released a new commercial that’s basically a tribute to one of the most famous scenes from The Shining.

A cart on sale ($59), a closet storage system (PAX?) and all the drinking glasses one would ever need probably didn’t cross little Danny’s (yep) mind while he was cruising through the impossible path of this Ikea store because of what he encounters at the end.

Watch it all go down (it’s totally SFW by the way), below. There’s a contest too.

[h/t TIME]