Spotify CEO vs. Taylor Swift: She Was On Track to Make $6 Million

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Taylor Swift channels Cara Delevingne on the cover of Wonderland magazine
Spotify, Taylor Swift’s latest scorned lover, has issued a statement in response to her explanation as to why she decided to pull all her music from the free streaming service.

And to sum up, either Taylor didn’t know she’d get a $6 million payout from them, or $6 million just wasn’t enough.

According to the CEO of Spotify Daniel Ek, Swift was on track to make millions had she not pulled her music.

Swift told Yahoo music she removed her music from Spotify for the sake of artistic integrity: “I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music.”

To that, Ek says, “Taylor Swift is absolutely right: music is art, art has real value and artists deserve to be paid for it.”

He continues, “We started Spotify because we love music and piracy was killing it. So all the talk swirling around lately about how Spotify is making money on the backs of artists upsets me big time. Our whole reason for existence is to help fans find music and help artists connect with fans through a platform that protects them from piracy and pays them for their amazing work.”

Furthermore, Ek claims they have now paid $2 billion dollars in royalties! He added, “That’s two billion dollars’ worth of listening that would have happened with zero or little compensation to artists and songwriters through piracy or practically equivalent services if there was no Spotify–we’re working day and night to recover money for artists and the music business that piracy was stealing away.”

Ek then went on to counter some Spotify myths, the number one myth being that the site doesn’t pay its artists. He wrote, “At our current size, payouts for a top artist like Taylor Swift (before she pulled her catalog) are on track to exceed $6 million a year, and that’s only growing – we expect that number to double again in a year.”

Hmm…Taylor has yet to issue a response. But leaving her fans to choose between piracy and buying her album in an age of streaming services like Spotify is a risky decision!

In Ek’s own words, “We’re getting fans to pay for music again. We’re connecting artists to fans they would never have otherwise found, and we’re paying them for every single listen. We’re not just streaming, we’re mainstreaming now, and that’s good for music makers and music lovers around the world.”

Do you think Taylor Swift’s breakup is only temporary, or are she and Spotify dunzo?

*Bolding courtesy of author.