Team Taylor Swift Responds to Spotify in ‘Time’: Oh No You Are Not Paying Us Millions!
In other words, the bad break-up conversation continues!
Scott Borchetta, the CEO of Taylor Swift’s record label (independent Nashville-based Big Machine), says that the label has received just under $500,000 last year for domestic streams of Taylor’s music. Borchetta said,
“The facts show that the music industry was much better off before Spotify hit these shores,” Borchetta said. “Don’t forget this is for the most successful artist in music today. What about the rest of the artists out there struggling to make a career? Over the last year, what Spotify has paid is the equivalent of less than 50,000 albums sold.”
According to the Verge, “All these numbers could be accurate without conflict. Borchetta was looking to cherry pick the smallest possible figure, so he went with $500,000, which is what Spotify paid for Taylor Swift streams in the U.S.. But that is only one of its markets, and not even its largest. Globally, Spotify paid swift $2 million over the last year.”
— TIME.com (@TIME) November 13, 2014
Taylor Swift cover’s the next issue of Time, and said in her interview: “With Beats Music and Rhapsody you have to pay for a premium package in order to access my albums. And that places a perception of value on what I’ve created. On Spotify, they don’t have any settings, or any kind of qualifications for who gets what music. I think that people should feel that there is a value to what musicians have created, and that’s that. I wrote about this in July, I wrote an op-ed piece in the Wall Street Journal. This shouldn’t be news right now. It should have been news in July when I went out and stood up and said I’m against it. And so this is really kind of an old story.”
The question has been raised before: Are Taylor Swift’s “taking a stand against streaming” actions fair to her fans? Are streaming services really the bad guys here, ruining artistic integrity, curbing album sales, capitalizing the music market and such?