Sorry Kim Kardashian! Justin Bieber’s Calvin Klein Campaign More Popular Than Nude ‘Paper’ Magazine Cover
It looks like people were more interested in talking about Bieber’s Calvin Klein campaign than Kardashian’s NSFW full-frontal nude Paper magazine cover. Get the details below!
Back in Nov. 2014, Kardashian attempted to #BreakTheInternet by going nude for Paper magazine. Then, in early Jan. 2014, Bieber stripped down for a Calvin Klein campaign.
Now, according to Women’s Wear Daily, it’s been revealed that Bieber’s campaign actually got more attention on social media than Kardashian’s cover!
The site says, “In the first 48 hours after the launch, the hashtag #mycalvins generated 1.6 million Twitter mentions. That’s five times the number of mentions that Kim Kardashian’s naked Paper Magazine’s cover shoot drew with the #breaktheinternet hashtag.” Wow!
According to WWD, since the campaign launched, Calvin Klein’s social channels, “have added a combined 3.6 million followers.”
What do you think about this news? Are you surprised Bieber’s #MyCalvins campaign had more people talking than Kardashian’s attempt to #BreakTheInternet? Sound off in the comments!