Kim Kardashian’s T-Mobile Super Bowl Commercial is All About Selfies

Kim's 'Selfish' Cover
Kim Kardashian's book cover may surprise you (or not).
In case you missed Kim Kardashian’s big announcement last night, the reality TV queen is the new face of T-Mobile.


In the new commercial, set to air on Super Bowl Sunday, Kim talks about one of America’s newest tragedies: unused data that’s given back to wireless companies (not T-Mobile).

This is, as Mrs. Kanye West notes, data that you, the potential T-Mobiel customer, can use to “see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Help save the data.”

Naturally, this important PSA is delivered over a montage of Kim taking selfies (is that a Blackberry?!) in various situations. My favorite is the tennis one.

Watch the new commercial, above.