WATCH: IKEA Museum Experiment in the Netherlands Proves Why Art Is Hard

Scary Ikea Ad
Ikea pays tribute to 'The Shining.'

You know those guys who tricked all those people into thinking McDonalds was fancy food? They’re back and this time, they’re tackling the art world.

In the new experiment, Boris and company have placed a print from Ikea’s coveted Street Art Collection (where each piece retail for about $20) inside a swanky Dutch museum. Art experts and museum lovers alike weigh in on the meaning of the work on display. A lot of bullsh*t is said and well, not everyone’s happy with the big reveal of the “Ike Andrews” piece.

Watch it all go down, above.

[h/t Time]