That Time the CEO of Carl’s Jr. Said Kim Kardashian ‘Wasn’t Good at Eating the Burger’
Well, good thing they were promoting a salad at the time because according to the franchise’s CEO, Andy Puzder, Kardashian couldn’t really eat a burger.
In a new interview with the AP to promote an ad starring Sports Illustrated model Samantha Hoopes eating “The Most American Thickburger” (a beef patty between a split hot dog and potato chips), Puzder shaded the reality TV star remarking:
We used Kim Kardashian in an ad. But Kim really couldn’t eat the burgers. Luckily, we had a salad we were promoting, so we used Kim in the salad ad. But if we had not been promoting a salad, we probably never would’ve done an ad with Kim, because she wasn’t good at eating the burger. She’s too tiny. She’s really little.
Yes, this is a real thing that happened and yes, it’s pretty offensive, just like their soft-core ads.
The AP notes that a rep from Kardashian’s camp “disputed the account and said a salad ad was chosen because Kardashian had a fitness DVD and wanted to eat something that fit with her brand.”
Puzder also despicably said in the interview, “Heidi Klum is no spring chicken.”
And as far as the specifications for being in a Carl’s Jr. ad, he grossly explained, “First of all, you really need to be able to eat the burger like you’re loving it. We don’t want somebody that’s going to go out there and say, ‘Well, I don’t eat burgers.’ You really have to go at it. You really have to attack it.”
So, there’s that.