WATCH: Channing Tatum Is a Twerking Marketing Executive in ‘Magic Mike XXL’ 3D

Research and development has never looked this sexy.

Channing Tatum went undercover to surprise unsuspecting fans at a “3D” pre-screening of Magic Mike XXL

His alias was Scott Housley, a balding marketing executive for Harley Marketing Solutions.

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Housley interviewed fans to learn their honest opinions and hopes for the Magic Mike sequel.

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GIF Credit: BuzzFeed

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GIF Credit: BuzzFeed

This woman’s thrusty dreams turned into reality when Tatum’s shirtless army commenced pelvic fire on the theater’s audience.

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GIF Credit: Mia Lardiere from YouTube

Tatum finally revealed himself in the most delightful way.

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GIF Credit: Mia Lardiere from YouTube

Support the Runa Foundation, a sponsor of medical and research clinics for Amazonian plant medicine, via Omaze for a chance to accompany Mr. Tatum-Housley to the premiere and VIP after-party of Magic Mike XXL. Click here to donate and learn more about the charity close to Tatum’s heart (and pecs).

Magic Mike XXL shimmies into theaters on July 1, 2015.