Taylor Swift Writes a Letter, Apple Music Delivers
Monthly Apple Music subscription: $9.99.
Instant gratification: Priceless.
Apple Music reversed their artist payment policy less than 24 hours after Taylor Swift wrote an open letter protesting the new streaming service on Tumblr. The letter, titled, “To Apple, Love Taylor” outlined the influential pop star’s rationale for withholding her latest album from the service’s library, emphasizing its unfair treatment to musicians.
“I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries. I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
Apple executive Eddy Cue responded to Swift on Twitter,
— Eddy Cue (@cue) June 22, 2015
The music exec clarified in an interview with Billboard, “When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change , and so that’s why we decide we will now pay artists during the trial period.” Swift celebrated with her fans,
I am elated and relieved. Thank you for your words of support today. They listened to us. — Taylor Swift (@taylorswift13) June 22, 2015
Her boyfriend, Calvin Harris, sent humble congratulations.
I just played a gig inside a giant owl and my girl just changed the entire music industry what a day
— Calvin Harris (@CalvinHarris) June 22, 2015
What a day, what a world, what a life.