FYI: Leonardo DiCaprio Is in the Mattress Business Now
Shopping for a new mattress? Consider Leonardo DiCaprio’s latest investment.
The Wall Street Journal is reporting that DiCaprio and his BFF Tobey Maguire have invested in New York-based startup Casper Sleep Inc., along with Justin Bieber’s manager Scooter Braun and Adam Levine.
The company, which delivers memory foam and latex mattresses via bicycle to New York customers, has raised some $55 million in venture funding. According to Casper co-founder and chief executive Philip Krim, the company aims to make its products available to customers outside of New York and eventually, around the world.
No word on whether or not DiCaprio’s investment means there will be a future line of pillowcases and sheets featuring the 40-year-old actor and environmentalist. (Think Ryan Gosling face chairs, but in pillow form). And no word on whether or not sleeping on Casper mattresses will give you pleasant dreams about the Wolf of Wall Street actor, now that he’s involved with the company.
DiCaprio’s past investments include Karma plug-in hybrid company Fisker Automotive and social mobile photo sharing website Mobli.
Congratulations to everyone.