Rihanna Makes the Mundane Exciting, Is Now a Sock Designer
Great pun, we know.
The fashionista is trying her hand at designing socks for Stance Socks. The company’s vice president of the women’s division, Candy Harris, told Vogue, “She’s one of the few women in fashion whose style can go from street to couture in the blink of an eye.”
The “BBHMM” singer is dubbed the latest “Punk and Poet” (which is the brand’s lingo for spokesperson) and contributing creative director. Inspired by Bad Gal Riri and in honor of her appointment, Stance is launching an exclusive “Murder Rih Wrote” collection of over-the-knee and crew-cut socks. But “why socks,” you might ask?
BadGal x @Stancesocks #TheUncommonThread #CallTheShots @stancemuse https://www.stance.com/rihanna A photo posted by badgalriri (@badgalriri) on
Harris explained, “I know a lot of people are probably saying ‘Why socks?’ And that’s really the beauty of it. And that’s why Rihanna’s perfect, because she’s constantly innovating and looking to see what’s next. Socks are not really a trend; they’re a fashion staple.”
BadGal x @Stancesocks Upgrade your sock game. #TheUncommonThread #CallTheShots @stancemuse #MurderRihWrote There are 3 socks in a pack, designed all differently so you can switch up the pair you wear! Made for both Men and Women! (Also comes in an over-the-knee ladies) https://www.stance.com/rihanna
Big things are to come for sock and Rihanna fans alike. After the launch collection is released, an additional eighteen styles will drop in September, a holiday collection will make its debut in November, and all the socks you’ve ever hoped and dreamed of will come in next year, too.