Ashley Tisdale Launches the Haute Mess, Gwyneth Paltrow and Goop Are Still Queen
In honor of the ladies who love to lifestyle blog, every other week we’ll be taking a look at the best, the most absurd, the brilliant, the most low-brow things, and everything in between that happens in Celebrity Lifestyle Blogs.
Goop, which launched in the fall of 2008, has ushered in the rise of celeb lifestyle blogs, rendering celeb curated content on the world wide web something that some people care about enough to keep these kinds of ventures well and alive.
Paltrow’s blog is a self-proclaimed “indispensable resource for all who love to make, go, get, do, be and see.” In other words, it is a premiere luxury (read: expensive) website, and “one of the rare places on the web where food, shopping, and mindfulness collide.” For example, one time they encouraged ladies to go and get their vaginas steamed.
But really, all things considered, celebrity lifestyle blogs are interesting because they’re both an embodiment of the celebrity in question, and yet completely an entity of its own. Consider Blake Lively: her lifestyle blog/journey Preserve makes “the stories and creations of artisans” its hallmark, while Lively herself confesses in her Editor’s Letter:
Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat. I am hungry, though… not just for enchiladas. I’m hungry for experience.
And so what she/Preserve shares are experiences (“…here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we’re really saying is, we see worth on every level”), not necessarily those she’s personally experienced, but those she (and her team) deems worthy of sharing.
Goop, on the other hand, is likely much more of an extension of Gwyneth “I’m incredibly close to the common woman” Paltrow herself. No shame in being Goop-y, but it does mean from time to time we’re #blessed with the opportunity to examine things like “Conscious Uncoupling” (which Paltrow now says she did not coin), and her $29 a week Food Bank challenge, in all her holy goopy-ness.
And now, time for Ashley Tisdale, who is the latest to join the string of celebs with lifestyle blogs. Her blog is a very millennial-friendly site with a very millennial-friendly name: The Haute Mess.
In short, it’s “a platform where guys and gals can share their imperfectness and figure it out together.” Of what a “haute mess” is, she explains, “we’re not trying to be perfect, but we’re just trying to figure it out.”
Truth be told, The Haute Mess is not a total hot mess of a lifestyle blog. It offers an easy on the eyes selection of “Werk” articles: for one, an exclusive interview with fashion legend Iris Apfel, and for another, a faux-“adult checklist” entitled “Are You a 99% Adult” that concisely delegates why you may or may not have yet bridged the gap between your post-college early twenties and full-fledged adulthood.
And like any other lifestyle blog, it has sections on Beauty, Fashion, Wellness, etc., and one for users to shop a selection of looks curated by Tisdale and other girl bosses and haute messes (e.g. an I Woke Up Like This coffee mug from Urban Outfitters ($8), or a sparkling champagne-colored insulated S’well water bottle from Shopbop ($35)).
Rating: All that being said, on a scale from 1 to goop (keeping in mind goop just started selling bedazzled Tupac Shakur and Biggie Smalls inspired clutches worth $1700), The Haute Mess is about a solid 6, which is pretty promising considering the blog launched only last week (July 29, 2015). Plus, if you’re someone who’s a creative, a girl boss, a DIY-er, a trendsetter, rebel, innovator, or a haute mess, then you could potentially be part of her editorial staff – meaning we can continue looking forward to some excellent editorial content.
Like Zac Efron abs/arms, Vanessa Hudgens’ music career (eh) and stint on Broadway (eh), and Miley Cyrus’ Bangerz before for, Tisdale’s new blog could be her redemption from the land of Disney (and more crucially, High School Musical). Surely, her 4.5 million followers on Instagram support it.