Cristiano Ronaldo Launches New CR7 Underwear Campaign Along with Un-Retouched Photos

Cristiano Ronaldo Dancing Shirtless and Diving Off a Yacht
Cristiano Ronaldo was spotted hanging out on a yacht in St Tropez...

Even Cristiano Ronaldo’s un-retouched photos are going to give you body envy.

Today (Aug. 07, 2015), Cristiano Ronaldo celebrates the launch of his 4th CR7 Underwear collection by releasing an exclusive set of completely raw and un-retouched images from his new campaign shoot.

With many recent underwear campaigns coming under fire for being heavily re-touched, the release of the raw images provides a fresh approach, with Ronaldo’s impressive physique and his new designs taking centre stage.

Ronaldo’s favorite product from the new collection is the blue striped style, and the campaign images shows him “playing in stripes.” He says, “I may not play in stripes on the pitch, but that doesn’t mean that I don’t like to wear them off the pitch! My favorite style from the FW15 collection is the blue and green striped design- bold and dynamic.”

The campaign captures Ronaldo modeling his favorite new CR7 Underwear styles as he demonstrates some of his signature moves. He says, “The new campaign is all about body movement. The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life. The way the product looks is key, but how it fits is equally important.”

On the new collection, Ronaldo comments, “I am really proud to be unveiling my fourth range of CR7 Underwear. I chose to focus on re-working some of my favourite silhouettes and designs from previous collections, updating them with a new twist for the FW season. The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man.”

The FW15 collection of CR7 Underwear is available from and select retailers worldwide.

Launch the gallery to check out more pics of Cristiano Ronaldo frolicking about in his CR7 underwear.